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The traditional marketing campaigns are slowly taking the back seats in the marketing drive. Digital marketing sphere is being experimented and explored by the marketers to promote their products/services effectively.  The developing countries are using digital technologies to cope with the vast development across nations. The digital marketing activities are much more affordable than traditional marketing methods. Digital marketing, in turn, presents added advantages than conventional marketing.  The organizations have started to recognise the significance of constructing a powerful online presence to create better engagement and relationship with the audience. The digital marketing activities are carried out for various reasons as per the requirement of the organization.  Why Go Digital? Brand Recognition Digital marketing efforts increase brand recognition as there is continuous brand communication. The brand recognition is made stronger wit...

The advent of the internet has provided a whole new realm for marketers. Digital marketing is nothing but the promotion of products or brands using electronic devices or the internet. Digital marketing enables marketers to use electronic mediums extensively to reach customers. There are numerous advantages and benefits of digital marketing as compared to traditional forms of marketing. The significant advantages of digital marketing is that it targets a particular audience and can be reached cost-effectively and measurably.  The benefits of digital marketing are: Reach The digital marketing allows to reach the customers at any part of the globe. The physical restrictions of traditional marketing are eliminated through digital marketing.  Result-oriented Digital marketing is more result-oriented and can be measured effectively unlike traditional marketing where the results cannot be measured accurately. Transparency The social media has ev...