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Digital Marketing is a great way to reinforce your presence in the market. But there is always a question which lingers, and that is, which strategy would best suit your business. Should you choose to invest your time and money in Search Engine Optimization or Social Media Marketing? Search Engine Optimization (SEO) uses website optimization techniques to promote web traffic. It helps your website gain more visibility and improve the chances of your business being found online. Social Media Marketing (SMM), on the other hand, is more focused on generating content  that draws the attention of the readers and encourages them to share or mention it in their social media networks. Let’s have a look at how these two digital marketing tools fair in terms of 1. Time 2. Range 3. Audience Time How long does it take for any campaign to start working?   That is the basic question. There is no ...

Designing a website needs creativity, time and hard work. Without planning and research, it is impossible to get the desired results. You need to make a list of priorities that will be supported by your company’s budget, making sure that web design is among the top positions. Why should you do such a thing? Well, how about we take a look at these 3 unbeatable reasons a small business needs to hire a Website Design Company. 1- The first impression your site makes can bring in or chase away customers Internet users today are extremely picky when it comes to the appearance of their website, so a site that does not have an attractive image and does not manage to make a good impression will urge the visitor to leave the page instead of making them discover more about it. Just like you don’t go to a business meeting dressed in a sweatshirt and wearing trainers, most certainly you don’t want your business to display a bad image either. Professional services, like the serv...

Graphic Design is more than just about appearances and it gives several benefits than simply making something look good. When used efficiently, Graphic Design can foster your company’s profits through visual communication, giving it the power to inform, educate or engage your customers. There are several reasons a business should utilize the expertise of a strong Graphic Design Company. Here are just a few: 1- Judging a Book by its Cover First impressions can mean the difference between getting that meeting/interview, to having consumers reach for your product off the shelf. You have one chance to stand out among the rest before people can get to know you, and graphic design helps you get that foot in the door. A skilled graphic designer will be able to pull your targeted audience right to you through thoughtful design and branding consistency. 2- Consistency is Key Excellent graphic design work translates into consistency across all channels of every consumer-facing ...

Marketing your business via Email is one of the most important aspects to optimize your company’s online presence.   Below are a few tips to make Email Marketing work effectively for you: 1- Email Lists: Build organic lists Organic list building is an important factor in running an Email Marketing campaign. Organic lists give better open rates and click-through rates. The subscribers in the organic list are more likely to open and view your emails and give you leads that reach the target. Any campaign, no matter how good it is, cannot be successful if you don’t have an organized and clean list. 2- Write an intriguing subject line Email users open the email after reading the subject line. If the subject line of your email is bland, then your email could be filtered as junk mail or never be opened at all. Use catchy phrases in the subject line but maintain the character limit to avoid any spam. The subject line is the most significant element that can af...