Which is better SEO or SMM?

Digital Marketing is a great way to reinforce your presence in the market. But there is always a question which lingers, and that is, which strategy would best suit your business. Should you choose to invest your time and money in Search Engine Optimization or Social Media Marketing?

Search Engine Optimization (SEO) uses website optimization techniques to promote web traffic. It helps your website gain more visibility and improve the chances of your business being found online.

Social Media Marketing (SMM), on the other hand, is more focused on generating content 

that draws the attention of the readers and encourages them to share or mention it in their social media networks.

Let’s have a look at how these two digital marketing tools fair in terms of

1. Time

2. Range

3. Audience

Time

How long does it take for any campaign to start working?  That is the basic question. There is no specific time or range in acquiring results in SEO. It is a lengthy process and requires constant monitoring. Whereas, when it comes to SMM, the results can be obtained instantly. Facebook, for example, allows you to set a budget for the week or month, set how long you want the campaign to run for and it gives you an extensive report for the same. Since the targeting on social media is very specific and clear, it is comparatively easy to get the results.

Range

Social Media platforms are now being used widely. Does this mean that the journey of Search Engines has come to an end? Read on to find out- When it comes to the number of people your campaign would reach, it depends on what the audience wants and what your organization has to offer. If the audience wants to search something, they may prefer going to one of the search engines rather than looking it up on any social media site. Even today, a majority of the people rely on Google, Yahoo and Bing to get answers for their queries. 

Whereas if your objective is to make your business visible, Social Media is the best platform to do it, Millions of people are active on social media and the chances of your business getting noticed are way higher than that of search engines, for the resources you apply.

Audience

Targeting on Social Media is well-defined and straightforward. You can choose a set of audience depending on their interests and demographics which best suits your business. The data available is in real-time and you do not have to depend on your intuitions.

Whereas when it comes to SEO or the search engine platform, the data available may or may not be in real-time. You cannot define your audience in terms of interests because there are fewer data available on this. 

Although, these two marketing tools may have a lot of differences; SEO and SMM usually go hand in hand. If you invest in SMM to spread brand awareness, it is important to work on the SEO side as well because the audience would head over to search engines to find out more about your business and vice versa.

Still not sure about the Best Digital Marketing strategy for your business? We, at STZ Soft, provide efficient Digital marketing services in London. With our team of experts, we promise to deliver optimized strategies to help your company gush ahead of the competition.