5 Critical Things Your Website is Missing

Building a Website can be challenging- There is a site map to define, usability to plan around, content to share, code to write, and a whole host of pages to account for. But amidst all the elements that make up a website, it is important to not lose focus on some of the most important things that could get overlooked.

1. An Immediate Statement of What You Do

It seems obvious, yet how often is it missed? Website visitors bounce from site to site and want to know if your site matches what they are looking for. Even large companies that we would presume most people know what they do, will make this immediate statement upon entering their site.

2. Headlines that Captivate

Just like a newspaper, the right headlines are vital. They make the difference between engaging the visitor and letting them go. It’s the element on the page that passes the “quick scan” test as users scan rapidly what is before them to see if something piques their interest. A clever headline will catch their attention and draw them into the text below it. You will find that some of the best headlines are on news-related sites. Of course, your captivating headlines should be about the information you want to share, but you get the idea. Make them interesting!

3. Transparency

Some companies don’t like talking about themselves or sharing too much information on a personal level, but being real, honest and open helps prospects gain a comfort level of those they are considering doing business with. Some “About Us” pages are so discreet that it doesn’t tell anything about the company. Don’t be afraid to open up a little and let them see the real you. If you don’t want that, maybe there are deeper issues to work through.

4. A Clear Call to Action

You can communicate all the great content you want, but after you communicate it to them, please make sure you give them a call-to-action (CTA). You are working hard and possibly paying decent money to get traffic to your site, so make sure you convert when they are there. If you are showing products, put the add-to-cart buttons beside the product or a button for them to easily leave their details showing their interest in that product. Otherwise, they might go on to the next website where they will find more product information and possibly engage with that website instead.

5. Sufficient Content

The content is good; good for search engines, good for inquiring minds and also good for user-experience. Visitors are on your site because they are looking for information about your company, products or services, don’t deceive them. Make your site resourceful, and give them what they are looking for. You don’t have to write a book but give them enough to show that you are a professional, and stir their appetite for more. Build credibility, so your visitors understand that you know what you’re talking about.

Summary

In summary, be sure to:

1.     Have that immediate statement of what you do to qualify yourself

2.     Sprinkle in those engaging headlines

3.     Let them see the real you

4.     Don’t forget to ask for the sale, allow them to convert

5.     Make sure your site is resourceful with adequate content and information

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